Recochem News

Recochem revamps its OEM brand of engine coolant in North America!

The new OEM brand of OE colour specific antifreeze/coolant was introduced to the US market at the 2016 AAPEX show in November, and will be available at a national Canadian retailer in 2017. The strategic messaging of coloured OE specific anti-freeze/coolant offers the “EasyMatch” tagline and a personalized approach to help consumers match to their vehicle’s coolant needs.

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