The new OEM brand of OE colour specific antifreeze/coolant was introduced to the US market last winter, and will be available at a national Canadian retailer this year. The strategic messaging of coloured OE specific anti-freeze/coolant offers the “EasyMatch” tagline and a personalized approach to help consumers match to their vehicle’s coolant needs.
Plumbing Antifreeze is formulated to protect and prevent freeze damage to fresh water lines in recreational vehicles, seasonal homes, swimming pool filtration and heating systems; and winterizing these prized possessions is very important to Canadians. Recochem made the commitment to better understand the consumer’s uses and attitudes in an effort to launch two new and exciting brands to help grow the value of the Water System Antifreeze category: WinterProof and AbsoluteZero.
Recochem is increasing its formulated products offering targeted to industrial cleaning and degreasing needs with a new line of RECOTUFF™ Industrial Cleaners & Degreasers. Developed for end-users in the Industrial Maintenance, Mining, Resource Extraction & Heavy Industry, Automotive PBE (Paint, Body & Equipment) and JAN-SAN segments. This new range of blended hydrocarbon and water-based formulas are fully biodegradable and utilize the latest surfactant and solvent technology to offer a myriad of applications and improved performance compared to “traditional” petroleum distillate based products.
Recochem has expanded its commitment to and its presence in the DEF market across Canada by acquiring all DEF related assets from Wakefield Canada. The deal will close on August 21, 2015.
Recochem is expanding its Turbo Power heavy duty diesel antifreeze/coolant line with advanced formulas to service the newer fleet engines being developed to meet efficiency requirements. These next-generation radiators are smaller, lighter and run at higher temperatures so they require extended life coolants with robust capabilities and ‘above the rest’ performance!
Montreal, Quebec – Recochem Inc. has purchased the Zip-Strip line of products from Absolute Coatings, Inc. of New Rochelle, NY and will be blending, packaging and distributing the line commencing January 6, 2014. Absolute Coatings and Recochem enjoy a long-standing business through which Recochem has provided manufacturing capabilities to Absolute.
Recochem, Canada’s leading producer of RV fluids, is pleased to expand our brand licensing with Liquid-Plumr® – a consumer brand with tremendous brand awareness, innovation and strength in the drain care category. Recochem will introduce Liquid-Plumr ™ branded septic treatments and RV plumbing antifreeze to Canadians and Americans in 2013 and 2014. Watch out for these products in retail stores across North America!
Recochem is introducing a new mail-in rebate offer on all 9.46 L cartons of Air1® Diesel Exhaust Fluid (DEF) to promote our Turbo Power® HD Mixed Fleet ELC Antifreeze/Coolant – the ONE coolant for ALL Vehicles!
October 19th, 2011 – Recochem makes a significant investment to support bulk distribution of Diesel Exhaust Fluid (DEF) in Canada by hitting the roads with a new 27,000 litre DEF tanker truck. It’s the ‘first-of-its-kind’ on the road in Canada and will effectively serve the DEF customer base in the East. This tanker truck will enable service to customers securely and efficiently (free from risk of contamination). It will provide customers with an expedited service so that their dispensing sites can be filled in less than 20 minutes. Recochem is committed to providing the best Bulk DEF Delivery in Canada.
Recochem, Canada’s number one producer of windshield washer fluid, is pleased to expand our brand licensing with Windex®* – a consumer brand with high brand awareness, innovation and strength in the market place. Recochem will introduce Windex® branded Auto Windshield Wash in stores across Canada for the winter 2011/2012 season.