Recochem revamps its OEM brand of engine coolant in North America!

The new OEM brand of OE colour specific antifreeze/coolant was introduced to the US market at the 2016 AAPEX show in November, and will be available at a national Canadian retailer in 2017. The strategic messaging of coloured OE specific anti-freeze/coolant offers the “EasyMatch” tagline and a personalized approach to help consumers match to their vehicle’s coolant needs.

See the oemantifreeze.com website complete with eight new videos and an “EasyMatch” online product selector, whereby users are able to find their match in three simple steps:

Year, Make, Model = EASYMATCH.

The first production run of the new US OEM look of coolants came off the line at our Milton facility in November 2016, complete with new coloured caps and impactful colour-coded cartons to help our retail customers easily identify the different skus in their warehouse and on the retail floor.