Canada’s #1 Best Seller Windshield Wash just got even Better.

Canada’s #1 Best Seller Windshield Wash just got even Better – Recochem launches the new Rain-X® ClearView Windshield Washer Fluid

Windshield Washer Fluid is formulated to remove ice, bug splatter and road grime from vehicle windshields; and faster, better cleaning for clear visibility and safe driving are extremely important to Canadians. Recochem decided to focus on research & development, emotional & functional benefits, and qualitative consumer & customer research to develop a new & improved formulation; a new product name and packaging design that solidifies the Rain-X® brand as Canada’s Strongest and Safest Windshield Washer Fluid. 

Rain-X® ClearView product line offers these advantages:

  • Higher water repellency and road grime removal
  • Complete bug removal
  • Better ice removal
  • Faster and better cleaning with less streaking and smearing
  • Improved visibility through the windshield
  • Larger water beading particles for rapid water, ice and snow dispersion

* SOURCE : DesRosiers Automotive Consultants Inc. Étude U&A 2017 sur le lave-glace.

Consumer based research shows overwhelming results to validate Rain-X® ClearView reason to believe:

- 91% stated Clear Visibility is a very important benefit of windshield washer fluid
- 85% agreed Lack of Visibility is one of the top reasons for winter driving accidents
- 82% stated Driving Safety as the most important reason for buying washer fluid*
- 93% are most satisfied with the Rain-X® brand

*Source: DesRosiers Automotive Consultants Inc., 2017 Windshield Wash U&A Study

Recochem is proud to be helping Canadians with various consumer needs through the long and harsh winter months, and this new & improved formulation for Windshield Washer is yet another step in that direction.  The newly branded Rain-X® ClearView Washer Fluid will be at retailers this Fall, along with an exciting nationwide consumer campaign and multi-channel marketing plan (Television, Radio, Digital Media & in-store POP campaigns) to raise consumer awareness, drive contest engagement and increase product sales along the path to purchase.