Windshield Washer Fluid is formulated to remove ice, bug splatter and road grime from vehicle windshields; and faster, better cleaning for clear visibility and safe driving are extremely important to Canadians. Recochem decided to focus on research & development, emotional & functional benefits, and qualitative consumer & customer research to develop a new & improved formulation; a new product name and packaging design that solidifies the Rain-X® brand as Canada’s Strongest and Safest Windshield Washer Fluid.
Rain-X® ClearView product line offers these advantages:
* SOURCE : DesRosiers Automotive Consultants Inc. Étude U&A 2017 sur le lave-glace.
Consumer based research shows overwhelming results to validate Rain-X® ClearView reason to believe:
*Source: DesRosiers Automotive Consultants Inc., 2017 Windshield Wash U&A Study
Recochem is proud to be helping Canadians with various consumer needs through the long and harsh winter months, and this new & improved formulation for Windshield Washer is yet another step in that direction. The newly branded Rain-X® ClearView Washer Fluid will be at retailers this Fall, along with an exciting nationwide consumer campaign and multi-channel marketing plan (Television, Radio, Digital Media & in-store POP campaigns) to raise consumer awareness, drive contest engagement and increase product sales along the path to purchase.