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Proof’s in the Research – Recochem launches new brands of Water System Antifreeze

Plumbing Antifreeze is formulated to protect and prevent freeze damage to fresh water lines in recreational vehicles, seasonal homes, swimming pool filtration and heating systems; and winterizing these prized possessions is very important to Canadians.  Recochem made the commitment to better understand the consumer’s uses and attitudes in an effort to launch two new and exciting brands to help grow the value of the Water System Antifreeze category: WinterProof and AbsoluteZero.

WinterProof™ Water System Antifreeze promotes these advantages:

  • Safer Protection. Non-Toxic
  • Total water system protection
  • Safe for winterizing plastic and metal pipes
  • With corrosion inhibitors
  • Lubricates waterlines, pipes and seals

Absolute ZëroTM RV Waterline Antifreeze offers these advantages:

  • Biodegradable formula; safer for waterways
  • Prevents water system burst
  • Guaranteed to -60°C
  • Inhibits rust and corrosion in metal pipes
  • Lubricates waterlines, pipes and seals (when used as directed)
  • Non-Toxic, Alcohol free
  • Ideal for use in older or brittle RV waterlines
  • Winterizes plastic or metal pipes (except acetate) and RV water heaters

Recochem is proud to be helping Canadians with various consumer needs through the long and harsh winter months, and this evolution on Plumbing Antifreeze is yet another step in that direction.  The newly branded Water System Antifreezes will be at retailers this Fall, along with an exciting consumer promotional program to increase awareness of winter-proofing cottages, RV’s, boats and pools.