Recochem is introducing the new SolvableTM brand of products to the Canadian market this fall season. The product line focuses on taking the guesswork out of solvents by increasing brand awareness for consumers, contractors and even hardware store-staff.
The newly designed label packaging offers a cohesive brand identity with product uses and concise information. Research showed high purchase likelihood (90%), high name acceptance (92%), and highest concept acceptance for the full product line (76%), making SolvableTM a winning brand proposition!
As the leading expert in solvents, the new www.solvableworks.com website will promote an enhanced ‘project-to-product’ selector tool, and how-to videos for instant information and an improved shopping and project experience.