Private Label Technologies

As one of only five ASTM certified testing laboratories in North America, coupled with our expertise in coolant formulations, we can supply the following technologies to a global Coolant/AF market:

• Traditional
• Heavy Duty
• Extended Life OAT
• Diesel Extended Life
• Extended Life Global
• All Makes, All Models
• O.E. Specific
• Colour Changing
• Low Glycol / Water Based
• Electric vehicle Coolant

Worldwide Distribution Network

Recochem’s team is dedicated to supporting your needs whether you are a global, national or regional distributor of transportation products. Our size and scalability allows us to purchase glycol and other raw materials at highly competitive rates and distribute widely throughout the world.

Optimized Containers

We look at every aspect when we blowmould our containers:

• Unique bottle footprint improves space utilization and visual impact on our customers’ shelves—a consumer-friendly package
• Sustainability – Structural angles support the load of a lightweight bottle
• Maximize pallet configuration to eliminate carton over-hang
• Improve trailer loading and weight
• Ensure accurate filling of each bottle at each site
• Maintain a consistent standard size for our labels and sleeves

Specialized Laboratory

Our highly specialized development lab concentrates on new formulations, life cycle assessment and efficacy testing to ensure continuous improvement across all product lines.

• Features ASTM-approved state-of-the-art equipment that allows us to develop new coolant products for today’s demanding market needs, and offer unparalleled technical support to our worldwide customer base.
• Works closely with our Marketing Team to test and develop other transportation fluids, household fluids and specialty products to meet the needs of our multiple markets.
• We ensure maximum recyclability, minimum waste and effective marketability of all products created for our private label customers. We monitor and target reductions in our carbon footprint as well as waste generation. Quality systems are in place in each one of our facilities – Recochem is ISO 9001:2008 certified.

Technical Service and Development

We use our chemical and performance tests to assist in product development. Recochem continues to expand its coolant fluid knowledge base by developing new coolant technology with enhanced performance. We also use these tests to trouble-shoot customer coolant system issues. Recochem Technical Service Personnel can help customers resolve in-field coolant related issues.

Technical Assistance

Our chemists and technical support staff are on 24-hour stand-by to answer questions. In the highly specialized transportation fluids market, this is particularly important to fleet owners and maintenance managers of heavy machinery.

Cross Market Expertise

Leading global retailers and industries rely on our ability to continually meet their evolving needs with our six decades of expertise in formulating and manufacturing transportation fluids, household fluids and specialty and industrial products. We package and/or supply market categories like:

• Automobile Aftermarket Retailers
• Gas Channel Retailers & Distributors
• Automotive Dealers
• Mass merchandisers/Big Box retailers
• Home Improvement Retailers
• Grocery, Drug, Pharmacy Retailers
• Pharmaceutical Industry
• Oil and Mining Companies
• Construction Companies
• Automotive and Original Equipment Manufacturers – light duty vehicles and heavy duty vehicles/machinery

Product Fulfillment

Whether it’s a private label or national brand, Recochem’s CMT strives to create a unique selling proposition for your products. This program is proven to boost fill rates and on-time delivery.

Pricing Dynamics

Recochem’s CMT assists you with the proper positioning of your products on the shelf during the season and during key promotional periods—securing you stock availability at key selling times for increased double digit sales. Key areas of insight are:

• Pricing opportunities for the brand
• Proportion of volume to be sold on promotion
• Incremental sales volume of promotional sales
• Seasonality impact

Competitive Analysis

Recochem’s CMT has extensive experience in monitoring and analyzing the marketplace. We can share:

• Trends
• Brand performance ratings
• Private label relevance
• Influence of leveraging brands
• Complementary or cross product category opportunities
• Price recommendations

Promotion Effectiveness & Efficiency

Understanding the value and return on promotional spending is imperative. Marginal gains in efficiency will lead to a significant impact on the bottom line. Recochem’s CMT track promotions and examine various issues in building a successful promotion:

• Program history
• Appropriate promotional timing and duration
• Competitive response
• Impact to category growth
• Optimizing promotions for growth
• Did sales lift during the promotional period?
• How responsive are consumers to promotions?
• Strategically planning funds to support the promotion
• Calculating ROI

Understanding the Consumer

Understanding the profile of consumers and how they match against a category’s demographics will make for smarter category marketing.

Recochem’s CMT examines various aspects of consumer spending, loyal store shoppers’ expectations and what motivates consumers to purchase a brand. What drives consumers to make their decisions and how they feel about their choices on brand?

Market Dynamics

Recochem’s CMT evaluates the performance of each product category and the brands within it. Key areas of insight are:

• Category growth or decline
• Impact of weather trends on stocking requirements
• Percent of households that buy a category or brand
• Pricing trends across brands
• Opportunities for growth